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While working with Nick Clark Design we undertook a number of projects for The Royal Bank of Scotland's corporate division. They required a mailshot designed to remind select financiers that they pay good rates of commission for introductions that lead them to business opportunities.
We sat down and brain stormed the project. One of the ideas that grew out of this process was the phrase 'a penny for your thoughts'. We developed the idea to create the slogan '...more than just a penny for your thoughts...' with the idea of sending each of the individuals a £5 coin that would (obviously) be something they could not throw away. We chose to use a £5 coin as it had recently been reintroduced and had the right levels of both value and commemoration inherent in it. |
