As well as more conventional print material, we created a giant version
of The Royal Game of Ur (an ancient mesopotamian board game) for the press launch of
www.mesopotamia.co.uk. People became genuinely
involved with the act of playing this ancient game, creating a dynamic focus for the launch.
We designed an elegant yet robust unit that could hold all the elements of the game (board, dice, t-shirts, info packs etc), this was easy to move about as well as incorporating information panels which give the public the rules and brief history of the game.